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David Horowitz founded the non-profit Fight Back! Foundation for Consumer Education in 1983, organized with the help of the College of Consumer Sciences at Purdue University, to support the growth and development of future generations. To honor his legacy, a portion of every dollar you spend on is donated towards funding college education.

Fight Back! forms partnerships with colleges and universities to give young people real-world experience that enhances career goals and educational endeavors. Fight Back! web gives students the opportunity to be mentored and to work on professional projects and in placements that pave the way for a successful career in media, business and journalism.